CONCEPTUAL FOUNDATIONS OF SECURITY ASSURANCE IN TOURISM STRATEGY: A THEORETICAL ANALYSIS
Abstract and keywords
Abstract (English):
In the context of the rapidly changing global tourism industry, ensuring security has emerged as a strategically significant area of development. This article examines the conceptual foundations of security within tourism strategy through a theoretical analysis that includes an evaluation of modern approaches and mechanisms for protecting tourism facilities and processes. The study emphasizes the necessity of integrating security into strategic planning for tourism projects, identifying key risk factors, and developing adaptive measures to respond to potential threats. The impact of global challenges such as economic instability, information security threats, and legislative changes on the tourism sector is analyzed. The presented methodology enables the identification of major directions for developing a security system that ensures the resilience of tourism activities under uncertainty. The paper discusses both traditional and innovative approaches to forming a comprehensive security system, highlighting interdisciplinary aspects and the synergy between governmental and private structures. The research outcomes can serve as a theoretical basis for further empirical developments and practical recommendations for policymakers, investors, and stakeholders in the tourism market. This article provides a comprehensive analysis of security issues in tourism and outlines prospective directions for industry development in view of current challenges and threats.

Keywords:
security, tourism, strategy, risk, planning, protection, innovation
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