ACTIVATION OF INVESTMENT ACTIVITY AS A FACTOR OF INCREASING THE COMPETITIVENESS OF THE ENTERPRISE
Rubrics: MANAGEMENT
Abstract and keywords
Abstract (English):
Investment activity is a key factor in the sustainable development of an enterprise, since attracting investments and investing in innovative projects allows manufacturers to form additional competitive advantages. The research is devoted to the issues of enhancing investment activity as a factor in increasing the competitiveness of an enterprise. In the course of studying literary sources, the essence of investment activity and the impact of its activation on the level of competitiveness of the enterprise are determined. On the basis of the enterprise of the Krasnodar Krai, LLC Dolina, which produces wine, an investment project has been developed to expand the scope of activity, as well as an assessment of the feasibility of investments. According to the evaluation results, the economic efficiency of the project to launch cognac production on the basis of LLC Dolina was confirmed, and the conclusion was substantiated that it is necessary to intensify the investment activities of enterprises as a factor in increasing their competitiveness.

Keywords:
investment activity, competitiveness, investments, investment project, economic efficiency of investments, net discounted income
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