Russian Federation
UDC 338.2
The article analyzes the strategy of sustainable development and competitiveness using the example of the Segezha Group. In view of the slow recovery of the resources of the timber industry, the evolution of the principles of sustainable development is an important and necessary aspect for the conservation of forest resources in the future. A properly developed strategy allows an enterprise to become more attractive to investors, partners and consumers, which naturally increases its competitiveness. The competitive enterprise, in its turn, can afford to invest more in new projects and technologies.
sustainable development, timber industry, competitiveness, strategy
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