Russian Federation
Russian Federation
Russian Federation
UDC 332.14
The strategies of digital transformation of rural areas are considered, which only partially correspond to the digitalization of agriculture, since they additionally cover the support of «service» sectors of the rural economy, ensuring comfortable living in rural areas. An analysis of the practice of digital transformation of rural areas in various countries has allowed us to identify several types of strategies. The design is typical for China and involves the government developing all the elements of rural digitalization. This strategy is most focused on solving his social problems. Developed countries adhere to a unification strategy in which the creation of digital products is provided by private business, no distinction is made between the types of territories, but support is provided for the development of rural infrastructure. The Russian strategy for rural digital transformation is differentiated, since it combines private initiative and the definition of national priorities in this area, and participation in the digitalization of regions is significant. Based on the systematization of practical experience of digital transformation of rural areas, a theoretical classification of rural digitalization strategies has been built. The types of strategies differ in the government's attitude to risks, as they can be passed on to businesses or accepted by the government itself. Transferring risk to business is more effective in the market sense, but it does not solve the social problems of the village. Rural digitalization strategies can focus on agriculture or cover the entire agro-industrial complex. The differences in the ways of adapting IT products that ensure the digital transformation of rural areas are highlighted. The basis for distinguishing between digitalization strategies is also the approach to development management.
digitalization, rural areas, strategy, digital product, rural social problems
1. Driving rural industry revitalization in the digital economy era: Exploring strategies and pathways in China / G. Luo, Y. Yang, L. Wang // Plos one. 2023. Vol. 18(9). PP. 10-32.
2. The Digital Economy Promotes Rural Revitalization: An Empirical Analysis of Xinjiang in China / L. Zhu, X. Mei, Z. Xiao // Sustainability. 2023. Vol. 15(16). PP. 12-33.
3. Readiness of Digital Transformation in the Private Sector: Brunei's Case Study / N. Aji, N. Norazmi, M. Bakar, Y. Yakub et al. // Perspectives on the Transition Toward Green and Climate Neutral Economies in Asia. Hershey, Pennsylvania: IGI Global, 2023. PP. 116-142.
4. Ob utverzhdenii Strategii ustoychivogo razvitiya sel'skih territoriy Rossiyskoy Federacii na period do 2030 goda: Rasporyazhenie Pravitel'stva RF ot 02.02.2015 № 151-r (red. ot 13.01.2017), st. 1014.
5. Ob utverzhdenii strategicheskogo napravleniya v oblasti cifrovoy transformacii otrasley agropromyshlennogo i rybohozyaystvennogo kompleksov Rossiyskoy Federacii na period do 2030 goda: Rasporyazhenie Pravitel'stva RF ot 23.11.2023 № 3309-r, st. 9093.
6. Cifrovizaciya v agropromyshlennom komplekse Rossii. Cifrovizaciya_v_agropromyshlennom_komplekse_Rossii. http://www.tadviser.ru/index.php
7. Digital transformation, well-being and shrinking communities: Narrowing the divides between urban and rural / A. Kiviaho, J. Einolander // Heliyon. 2023. Vol. 9. PP. 18-36.
8. Petuhova, M. S. Sel'skie territorii: strategicheskoe razvitie i ustoychivost' // APK: ekonomika, upravlenie. 2022. № 1. S. 78-84. DOI:https://doi.org/10.33305/221-78
9. Sel'skie territorii kak ob'ekt upravleniya social'no-ekonomicheskimi sistemami: otechestvennyy i zarubezhnyy opyt / S. A. Shelkovnikov, Yu. A. Makurina, M. S. Petuhova, T. A. Afanas'eva // Vestnik NGUEU. 2022. № 1. S. 52-67. DOI:https://doi.org/10.34020/2073-6495-2022-1-052-067
10. Slobozhanin D. M. Perspektivy ispol'zovaniya zarubezhnogo opyta razvitiya sel'skih territoriy v Rossii / D. M. Slobozhanin, T. A. Afanas'eva, M. V. Kondrat'ev // International Agricultural Journal. 2023. T. 66, № 6. DOI:https://doi.org/10.55186/25876740_2023_7_6_18
