TY  JOUR
TI  BREAKTHROUGH APPROACHES TO REGIONAL AND HYPERLOCAL MARKETING: ANALYTICS, EVENTS, TECHNOLOGIES
KW  regional marketing
KW  hyperlocal marketing
KW  geodata
KW  geomarketing
KW  Location-Based Marketing
KW  proximity marketing
KW  voice search
KW  augmented reality
KW  event marketing
KW  social media
KW  local events
KW  digital transformation
KW  personalization
KW  targeting
KW  conversion
JO  MOSCOW ECONOMIC JOURNAL
AU  Kononov, A.N.
PY  2025
IS  10
PB  Electronic science