%0 Journal Article
%T BREAKTHROUGH APPROACHES TO REGIONAL AND HYPERLOCAL MARKETING: ANALYTICS, EVENTS, TECHNOLOGIES
%A Kononov, A.N.
%K regional marketing, hyperlocal marketing, geodata, geomarketing, Location-Based Marketing, proximity marketing, voice search, augmented reality, event marketing, social media, local events, digital transformation, personalization, targeting, conversion
%J MOSCOW ECONOMIC JOURNAL
%D 2025
%N 10
%P 14
%I Electronic science