TY  JOUR
TI  CRISIS MARKETING AND BRAND REPUTATION MANAGEMENT IN THE CONTEXT OF GLOBAL AND LOCAL CRISES
KW  crisis marketing
KW  reputation management
KW  anti-crisis communications
KW  social media
KW  consumer trust
KW  image restoration
KW  digital reputation
KW  financial risks
KW  branding
KW  corporate strategy
JO  MOSCOW ECONOMIC JOURNAL
AU  Kraevskiy, V.A.
PY  2025
IS  10
PB  Electronic science